The Story Behind Vivian Rose
Vivian, for possibility.
Rose, for strength.
The scorpion, for resilience.
The name Vivian Rose was inspired by my daughter, Vivian, and my grandmother, Rose, who lived to be 100. Vivian represents possibility, the courage to dream bigger, continue growing, and create something meaningful that may one day become part of her story, too. Rose represents strength, roots, and the kind of love that stays with us as we find our own way.
There have been chapters in my life when I've had to begin again, rethink my direction, and trust myself enough to keep going. Building this business has been part of that journey. It has given me a place to express my creativity and create something that feels entirely my own.
The scorpion woven into the Vivian Rose logo is also deeply personal. It represents resilience, transformation, and the determination to move forward through change. Together, Vivian, Rose, and the scorpion tell the story of the brand: where I come from, what inspires me, and the resilience that has carried me forward.
That same care shapes everything I create. I care as much about what a cake reveals when it's sliced as I do about how it looks on the table. I want each macaron to be remembered for its flavor, not simply its beauty.
